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About

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VALUE-BASED DMC WITH 20 YEARS EXPERIENCE

we Believe that more and more people in today’s world are seeking to go away from material lifestyles in search for more values and meaning.

IT'S ALL ABOUT SHARING THE MOMENT

Since 20 years ago, we have been committed to providing meaningful experiences and creating our tour programs in such a way that is inspiring to both the local people and visitors, who in turn inspire us, making our work a worthwhile endeavor.

PURE ENERGY IS COMPLIMENTARY

People are the success of any unforgettable journey. Our philosophy is to work with the fire souls (ildsjeler) who against all odds build authentic attractions in the heart of Norway. This knowledge ensures you get a tailor-made authentic experience that gets to the core of the very idea a successful DMC.

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MEET THE OWNER

After having traveled and worked for several years in different countries and continents, I ended up in beautiful Norway and felt immediately at home.

My vision was from the beginning to create a different way of traveling where we communicate values and get away from pure consuming a country. In Norway, we have a word for people who live their dream and make choices in order to create a lifestyle they love and stand for.
These people are called "ildsjel", which translates to fire soul. Those locals are my partners and together we make our dreams come true and create unforgettable journeys, which truly touch the heart and show the soul of the destination.

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WINNER 2015: COMMITMENT TO THE COMMUNITY AWARD

A Co-Creation project by a partnership between Destination Unlimited, Authenticore and Delta Lloyd Life. The three of us have demonstrated innovative efforts to benefit a charitable initiative, by implementing meaningful social and responsible actions. The magic formula between us created a unique interaction in the Lofoten - Norway during relationship marketing travel incentives.

we won the commitment to the community Award 2015 that recognizes organizations that integrate corporate social responsibility into their meeting or event. Our nominated project has been evaluated on the basis of the following three criteria: suitability, creativity, and sustainability.

He who returns from a journey is not the same as he who left

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